- Attending a Professional or College Sports Event (In Person)
- Watching Professional or College Sports on TV (network or cable channel)
- Watching Professional or College Sports via Video on Demand/Streaming services (e.g., Netflix, Hulu, etc.)
- Listening to Podcasts or Radio/Music (over the air or streaming)
- Watching News via Video on Demand/Streaming Services (e.g., Netflix, Hulu, etc.)
- Watching News on TV (network or cable channel)
- Watching Shows (Not News or Sports) on TV (network or cable channel)
- Watching Shows via Video on Demand/Streaming Services (e.g., Netflix, Hulu, etc.)
- Reading Print Newspapers/Magazines (Not Online)
- Reading Digital Newspapers/Magazines online
- Visiting/Using Social Media (e.g., Facebook, LinkedIn, Snapchat) Websites or Apps
- Visiting/Using News Websites or Apps
- Visiting/Using Blog/Forum from the provider’s Websites or Apps
- Visiting/Using Blog/Forum on a 3rd party’s (not the provider) Website or App
- Visiting/Using Hobby & Interest (e.g., About Sports, Cars, Cooking, etc.) Websites or Apps
- Traveling (e.g., in airports, billboards, etc.)
- Attending a Conference/Event hosted by the provider
- Attending an Industry Conference/Event hosted by a 3rd party (not the provider)
- In an Email/Newsletter from the provider
- In an Email/Newsletter from a 3rd party (not the provider) (i.e., Stack Overflow, Consultancy, Industry Analyst Firm)